Listen up! Organisations must supplement internal wisdom with external insights Technology now enables firms to see what consumers are doing in real time; it makes it possible for products and

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Social Business ROI

Social business Companies need to rethink return on investment to evaluate the benefits of social business. How do you quantify return on investment (ROI) of a social business?

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What’s behind this intense interest around social collaboration? Organizations clearly see value in technology that will help them get better aligned, with the two main drivers for adoption generally being

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